Is SEO The Right Marketing Program For My Company?
Yes, SEO also known as Search Engine Optimization is becoming more and more a necessary part of Marketing for any company. This is especially true if your company functions in a highly competitive business model (Examples: Doctor, Lawyer, Dentist, Construction, Apparel) or your company functions online (e-commerce). Bottom line is, SEO is critically important for your company’s success. You may in some cases have hundreds or thousands of competitors within your trade area. Your competitors are marketing to ensure they are successful, shouldn’t you?
The overall goal is to make it so your site provides the results that Google thinks suites their customers whom are searching. Typically making their customers happy by providing what they want to see is the best way to do this. Marketing and advertising are important components of your overall business success. Keep Search Engine Optimization in mind, as it yields long-term marketing results which can positively impact your company’s lead generation, sales, and profitability. With SEO, you can view marketing and lead generation with a keen eye for long-term growth and success in marketing.
Here are 5 Reasons Why Your Company Should Implement SEO:
1. If your website is not SEO-optimized, you will not be found online!
2. You should be selling your goods and services to your customers online. If you’re not implementing SEO, you’re missing out on potential revenue.
3. Having SEO-optimized content on your website helps with your company’s rankings. If your content can assist in solving your potential customer’s problem’s online, you’ll be found on the 1st page of Google. You will also dominate your competitors.
4. When you have helped to solve your customer’s problems with SEO-optimized content, your company develops trust, which in marketing is called “Branding”. If your customers trust you, they will continue to do business with you in the long term.
5. Customers type in certain “keywords” in the search engines. For example, the keyword “real estate services in Chicago”. Let’s say your website is SEO-optimized to rank for “real estate services in Chicago”, through content, video, infographics & other sources of media. Then, your company’s website can gain lots of traffic and conversions!
Some interesting facts:
- There are over 3.5 billion searches on Google every day. That’s 40,000 search queries every second on average.
- In 2015, $349.06 Billion was spent with online e-commerce purchases in the United States. 72% was purchased from a desktop or laptop, 15% was purchased from a Mobile Device, and 13% was purchased via Tablet.
- U.S.ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020.
- Your customer’s age demographics are: Gen X, Gen Y, and Millennials groups predominately. These groups of consumers heavily use search engines when making purchasing decisions and these groups are the largest segments of online e-commerce users.
SEO Melbourne FL Explained by The AD Leaf Digital Marketing
Search Engine Optimization is better known as the organic search results that are located on each page of the search engine results below the paid advertising and the Maps placement(during a local search) search results. There are typically ten organic search results on each page, with the most relevant and popular search results decided per each page. The search engines will decide your search results using their own proprietary search algorithm which will continuously change and improve as we continue to change and understand trends about consumer or user behavior.
Many professionals have spent countless hours and an exorbitant amount of money with the hopes of uncovering the search engines exact algorithm requirements only on failing. The answer was and is always right in front of our faces. The best possible search engine marketing strategy as it relates to SEO(Search Engine Optimization) ranking factors, is to ensure all of your marketing channels and streams focus on the best possible user experience. Doing what’s right for the user will have lasting and positive search engine marketing or SEO success for your website and upon successful implementation with your SEO company campaign will yield positive results for your company.
Does SEO Melbourne FL Really Take Time To Show Results?
This question is asked many times and while there is not an easy answer, let’s simply say yes it can. If your company sells an obscure product or service, you may realize search engine marketing or SEO Melbourne FL success very quickly. If your company is located within a very small town and your product is an obscure product or service that very few people offer, you may also see search engine optimization success quickly within one or two months.
Now, for the rest of the world and speaking realistically, most of us will need to participate in a much longer, targeted, and structured SEO Melbourne services in order to achieve our desired results. If your company functions within a highly competitive business market (Examples: Medical Professionals, Law, Consumable Goods, Apparel) the SEO success you desire will require much more time and effort. Also, if your business model is not in a highly competitive field some of the examples were just listed but your business model is located in a densely populated geographical area-SEO may also take more time and effort to your desired results. How much time you ask? That is a really great question. Typically, the time required to see SEO results can range anywhere from one month to six months before you see traction with our Melbourne SEO Expert framework.
Building an SEO Portfolio
SEO Melbourne FL techniques vary from industry to industry, no technique is the same. Each ranking factor adds up to a cumulative quality score. A website with the best meta description in the world simply will not be seen, All of the factors of a website make up the reasoning behind ranking on Google. Several factors do hold more weight, however, a majority of ranking your website is done with a combined effort.
On page, factors include all of the factors that are currently on your website that can affect your overall chances of ranking. Our SEO Melbourne FL. Among these on page factors are keyword density. Keyword density refers to a number of times your keyword of choice is added to your page. Our certified team leverages different Internet Marketing techniques in conjunction with SEO to grow your business to new heights. We also provide Web Design services in Melbourne. When it comes to website design, it is crucial to keep SEO at the forefront of your thoughts. All too often developers create beautiful websites with a complete lack of understanding of how Google crawls a website. Every detail matters, the coding must be clean and organized or you will see a dramatic decrease in search engine rankings.
Our SEO Process
Keyword Research
Our Melbourne Florida Search engine optimization team will gather a huge number of distinct keywords and phrases and pull a number of metrics to determine a keyword’s potential value. These consist of search volume, our own proprietary competition formula, as well as other distinct variables to be able to determine how valuable these keywords and phrases are for distinct pages in your website.
On-Site Optimization
Google and your finish users. These days, user encounter and Search engine optimization go hand in hand and it’ll improve your capacity to rank.
Local Search Engine Marketing
them with search-engine friendly content, as well as reporting on all reviews and site visitors.
Link Development
links to your website through several distinct avenues.
Content material Strategy
that can assist bring visitors to your website.
In-Depth Reporting
Trends for Search Engine Optimization in 2020
-
Prepare for fake news algorithm updates
Google has been hammered by the media in the last year and a half over promoting fake news. Google, often the go-to search engine, has had a shaky past when it’s come to content farm clutter on their search engines. In an effort to make things right, Google has done the following:
- banned publishers who have promoted false content
- tested new ways for users to report this spammy content
- tweaked the algorithm to put less stock on the low-quality content
- adding ‘fact checking’ tags to better weed out the low quality from the high-quality content
-
Voice search and featured snippets will grow simultaneously
According to SearchEngineLand.com, voice search makes up for one in five mobile search queries. With the rise of voice search comes the rise in featured snippets. Featured snippets are often where Google stores its voice search results. Stone Temple Consulting says that roughly 30 percent of the 1.4 million queries are featured snippets.
-
Artificial intelligence (AI) will power search in a greater way
RankBrain was introduced over two years ago as Google’s AI system. It has gone from handling 15 percent of search queries to all of them. From Google’s CloudVision API which distinguishes a large portion of objects to Google Brain, responsible for specializing in building AI for Google its clear Google has been at the AI scene from the beginning and will continue to be in the future. Despite all the great possibilities AI holds for our future, it does still have its kinks to work out. Rather than being precise AI can tend to fall on a good enough answer rather than the correct one. As the teams that work with this learning machine will discover, it will take time to program but eventually it will output more appropriate solutions. It’s important to optimize AI in a way that is human-like for the best results.
-
Manipulative guest posting is likely to take a hit
Using article marketing as a link-building tactic will soon take a hard hit as Google is narrowing in on any manipulative ways to ranking higher in the search engines. The most likely solution will be that Google comes up with an algorithm update that targets devious guest posting. This sort of guest posting does not expand brand awareness, send referral traffic or help the end user.
-
‘Linkless’ mentions
Bing started the trend of tracking linkless mentions as a means for ranking and Google has followed suit. A linkless mention is any mention on the web where your brand is mentioned without a link back to your website. This could be a good thing for smaller brands that don’t get linked often but who’s name is mentioned more often around social media. It could easily level the playing field between larger and smaller brands.
-
A crackdown on mobile ads may be on the horizon
Google has been battling against intrusive mobile ads and in 2017 laid down the mobile interstitial penalty as a way of cracking down on this intrusion. Some of the issues lied in advertising that blocked users from taking action, placing shady advertising, among other things that prevented the interface from being at its prime. Since this penalty has been come out, big names have still seemed to continue with the interstitial ads not considering the consequences. This very well could change in 2018 as Google decides which is more important rewarding branding versus intrusive advertising.
-
Mobile-first indexing
Google is taking heed of the fact that 57 percent of traffic among its users came from mobile devices last year (via BrightEdge) by putting a focus on mobile-first indexing in 2018. Mobile-first indexing means that “Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users.”
-
Alexa will overtake Google in market shares
Most voice search devices have no screen. Google tried to solve this back in 2017 with the screened voice search device, The Echo Show. Alexa makes asking a simple question easy and the answer instantaneous. It’s these vast capabilities of Alexa that threatens to overtake Google in voice searches and market shares.
Our Brevard County Search engine marketing reports are 100% proprietary and customized for every client. As you can see the trends for search engine optimization are important to take into consideration when it comes to optimizing your website for ranking high on the search results. Let our SEO company, The AD Leaf, help you get your business high up in the rankings of Google by giving us a call today at 321-255-0900.