The Glue That Makes It All Come Together

You may have heard the phrase “Content Marketing” before, but what does it actually entail? Content marketing is all about producing engaging, relevant, and valuable content like blog posts, web pages, and more on a regular basis. Your customers want to know more about your product or service, and it’s content marketing’s job to give it to them! Where to start? You know your product is the greatest, all you have to do is convince your consumers. Content marketing will explain in detail who you are, what sets you apart, and why you’re better than the rest in a way that is refreshingly human. What do we mean by that? Take a look:

• 47% of internet users read blogs daily.
• Content marketing leaders experience 7.8X more site traffic than non-leaders.
• B2C marketers dedicate an average 26% of their total marketing budget towards content marketing.
• Consumers remember content that is tailored to them. As a result, they are more likely to return and engage with the company.
• 91% of consumers are prepared to reward brands for their authenticity.

So what’s the takeaway? People would rather learn about your business from you than from an ad. Today’s consumer wants something that can quickly tell them everything that they need to know in an entertaining and insightful way. So build out that page content to show off exactly what you do. Send out a regular blog post keeping your consumers updated on what you are doing and refreshing new ideas. The ad may have brought them to your website, but it’s the content that will keep them there, and get them thinking about your business in a way that they may not have before. 

Did you know: You can thank content marketing for the success of the beloved action hero toy, G.I. Joe. Although this popular toy originated in the 1940s, it wasn’t until the brand’s team up with Marvel almost 40 years later that gave the hero a compelling backstory, adversaries, and a team that the toy saw a resurgence and became the commercial success that it is today.

The best part is that content marketing is the perfect complement to any digital marketing campaign. Create beautifully written landing pages to close those conversions. Got an eye popping and award winning blog that tells your audience all about how to use your product in a fun and exciting way? Share it on your social media channels and build up some web traffic. Trying to hit that million dollar keyword? Content Marketing can be just the springboard that your SEO campaign needs to get you there. Maybe pair your blog with your next email campaign — the possibilities are endless!

Partner with our team of professionals at The AD Leaf Marketing Firm where we are experts in telling your brand’s story. With regular page content and blog writing, expertly paired with our suite of other digital marketing services, your business will be set up for success from the ground up.