Craig Fox Craig Fox

Craig Fox
Craig Fox is a part of the SEO/PPC Marketing Team of the The AD Leaf Marketing Firm. His main job is to help clients with their SEO strategies as well as generating leads through paid traffic . He is a undergraduate of the University of Central Florida with a certification in Google Ads. Besides digital marketing, Craig enjoys creating music compositions on his spare time.
PPC management

How To Manage PPC Campaigns During The COVID-19 Pandemic

Posted on | by Craig Fox
Marketing, Pay Per Click

As you well know, the world is in a major panic because of COVID-19. Not only is it affecting the lives of others, but it is also affecting businesses on a local and global scale (offline and online). Also, If you’re a business that implements online campaigns (Google, Bing, etc…) and PPC management strategies, you may have these questions come to mind:

  • Should I pause my campaigns in order to manage expenses?
  • Should I scale back my budget?

These are important questions to ask and hard decisions to make should you want to play on the defensive end. However, there’s always a flip side.

You can take charge of your business in this crisis by playing on the offensive end. There’s a popular saying that goes like this:

“When Everyone Goes Right, You Go Left.”

We’re not saying you should go crazy on your spending, but to keep your business moving forward so you can gain profits for your survival.

This is where you, as a business owner, will need to courageous, flexible, creative, and patient with our ever-changing environment.

In this post, we’ll provide some tips on how you can manage your PPC campaigns during the COVID-19 pandemic.

Adjusting Your Budget and Spending For PPC Management

We mentioned earlier about pausing your PPC campaigns or scaling back your budget. Of course, pausing a PPC campaign would be considered playing defense. But what about scaling back your budget?

This may be also be considered playing defense but you’re actually playing both ends of the floor (We know we’re using sports references).

Instead of spending $100 a day on a campaign, cut your budget in half and spend $50. Also, take a look at your campaigns to see where you’re getting more clicks and conversions and focus your attention there.

Let your campaigns run for a week, look at your data, then adjust your budget and spending accordingly to see if you’re gaining a profit or taking a loss.

Mentioning Your Business Proposition In Your Ad Copy

Many businesses are closing their doors which means that many people will be staying at home which also means that many people will be online. This is where you can take advantage and pivot your message by adding a promotion on your PPC campaigns.

For example, if you’re a restaurant business, you can add a discount of 5% on orders that are over $40 if they apply a particular coupon. In addition, you can provide a Free Touchless Delivery Service in your message to show that you’re concern about their health and want to protect them.

Of course, whatever promotion that you’re providing to your customer, make sure it’s adjusted on your website.

Now that you know how you can manage your PPC campaigns during the COVID-19 pandemic, you’re fully equipped to make a decision to play defense or offense for your business.

There’s no reason why you should just sit on the sidelines. Your competitors are experiencing the same fears you are, but at least you can take matters into your own hands by using sound PPC Management principles as well as having your PPC campaigns online so your business can survive in the upcoming future.

If you’re in need of PPC Management for your campaigns,  contact the team at The AD Leaf Marketing Firm and learn how you can grow with us today and weather the storm that is COVID-19!

SEO Company in Melbourne FL

Why Choose An SEO Company For Your Business

Posted on | by Craig Fox
Marketing, Search Engine Optimization

Have you ever tried using online strategies such as search engine optimization to market your business? If you have, you’ll know how labor-intensive search engine optimization (better known as simply “SEO”)  can be to optimize and improve your business’s online presence. Making sure that the proper tools are set up correctly and improving your website’s online presence by optimizing how it is viewed in the search engines on the internet can be a huge time suck that takes away from what you, as a business, should simply be doing – making sales and expanding your brand. So what do you do? Digital Marketing/SEO companies are responsible for improving your website’s ranking through search engines and increasing online traffic which, in the end, should lead to increasing your revenue. So why should you choose to hire an SEO company to handle your marketing?

An SEO company is up to date with the latest Google algorithm changes

As Google and other search engines have evolved, they have developed tools and tactics to reward businesses that optimize their website through Google’s standards as well as providing an excellent UX experience for users. However, it takes a huge amount to time to keep up on the latest Google algorithm changes and you need the time to learn in-depth about SEO and to actually implement all of the strategies. All the time that a person might spend on doing SEO is better spent actually working on products and running operations smoothly. If you’re a business that’s doing your very best in generating sales, we don’t think you should learn how to do search engine optimization. We believe hiring an SEO company is always a more viable option. You can try doing all common SEO tactics, but you will not be able to get the quick results that only a professional SEO company can offer.

SEO has become much more complex and more difficult to master with growing competition and marketing trends that are constantly changing to increase the difficulty of becoming a top-ranked website. SEO companies are constantly figuring out ways to stay ahead of the curve. SEO companies can easily measure changes in the way that online searching is done using analytic and webmaster tools to compensate by optimizing websites to keep pace with the ever-changing online world. Something that may have worked just days ago, may not necessarily work today, which is an additional reason why you as a business owner, only having a limited time to create content and learn software and webmaster tools often fall behind the trends rather quickly.

At the end of the day, Google has remained the most prominent search engine in providing the vast majority of traffic to all Internet sites. Google updates are always changing and an SEO company that keeps up with most emerging trends is always able to provide quality services to local and regional businesses.  An experienced SEO company is quite capable of launching a website, be it theirs or clients, and have it create the impact that is ultimately needed to further push a business to its fullest potential.

Now that the importance of choosing the services of a professional SEO Company is clear to you, it is time to choose a high-class SEO service to optimize and improve your website’s ranking. If you are looking for a reputable SEO Company in Melbourne FL to improve your website’s ranking, please don’t hesitate to contact The AD Leaf Marketing Firm at 321-255-0900. We’d love to help you.

 

ppc agency melbourne fl

Hire a PPC Agency For your Google Ads or Do It Yourself

Posted on | by Craig Fox
Marketing, Pay Per Click, Search Engine Optimization

As you well know, Google is the largest search engine on the internet, hands down. There are millions of businesses in every industry (Plumbers, Dentists, etc) that are doing their best to gain the attention of their potential customers as well as dominating the competition. One of the best ways to do this is by implementing a Google Ads campaign. In the beginning, you as a business owner may want to create and launch your Google Ads campaign on your own. Later down the road, you find out that you are paying a lot of money for clicks and conversions and you may not have the time and energy to monitor your campaigns plus working on your offline sales. This is where hiring a PPC Agency Melbourne FL can help you. In this post, we’ll provide you with some reasons why hiring a PPC agency is better to manage your pay per click campaigns instead of managing them yourself.

You Will Save Yourself Time Hiring a PPC Agency Melbourne FL

Time is the greatest resource that everyone has in their arsenal but your time it is limited. We only have 24 hours in a day and if you’re running your business, to gain massive success, you have to use your time wisely. Instead of managing a Google Ads Campaign, you can outsource it to PPC professionals who manage multiple campaigns on a daily basis and understands the complexity of the platform. You can then focus on business strategy and the sales that matter most.

Experience Matters

When you have no experience managing a Google Ads campaign you can end up spending a lot of money quickly with little results. Google is not in the business to help you make money. Google is in the business to make money itself. Google provides Google Ads, a marketing tool, that only when used correctly really directs it’s energy properly towards the set marketing goals. This is where experience comes into play. Understanding what works and what doesn’t work can save you hundreds of dollars when selecting keywords. Because of the cost associated with mistakes, you will want planning to go into the keyword selection for your Google Ads. Choosing someone with experience matters more then you might know.

Summary

Google is the largest search engine on the internet and millions of businesses are doing their best to gain the attention of their potential customers. One of the best ways to do this is by implementing a Google Ads campaign. Hiring a PPC Agency Melbourne FL like The AD Leaf can help you tremendously. There are many reasons why hiring a PPC agency is better to manage your pay per click campaigns instead of managing them yourself so why wait? Call us now @ (321) 255.0900 or fill out our contact form.

 

seo site audit

Increasing A Website’s Potential With An SEO Site Audit

Posted on | by Craig Fox
Marketing, Search Engine Optimization

When it comes to Search Engine Optimization (SEO), the art and science of implementing the right strategies have definitely grown over the past two decades. Because of the constant changes in the search engine algorithms, businesses that are building their websites and online presence need to understand how to use efficient and effective digital marketing strategies to help them rank on the first page. Business owners also need to understand that building and launching a website on its own accord is not enough to be competitive in their market. If they do not optimize the pages and content, their website is basically just a business card, and not a well-designed and optimized money making machine. This is where an SEO site audit comes into play.

What Is A Site Audit In Its Purest Form?

An SEO site audit assists in tracking the performance of the various SEO activities on a website. Also, with an SEO site audit, we can examine the website’s technical framework and infrastructure, which includes SEO keywords, page content, meta tags, and backlinks. The audit does two things. It measures the value added to the website as a result of the SEO work done on it, such as search engine rankings, traffic volume, and conversions. Second, it shows a report on the site’s performance by displaying issues and problems that may have caused your website to perform poorly.  Moreover, an SEO site audit will identify past SEO strategies that should be removed from a website altogether because of its lack of effectiveness to rank efficiently. In a nutshell, the main objective of an audit is to pinpoint which pages are SEO-optimized, how fast your pages are loading, if it is mobile-friendly and so forth. Essentially, the audit seeks to identify the gaps between your actual website performance and what should it be. The end goal of SEO audit is to recommend improvements to your website and maximize its benefits by using proper SEO strategies.

The Benefits of the Audit

So what are the benefits of an SEO audit? Here are three benefits below:

1. An SEO site audit can pinpoint why your website is not performing and provide helpful performance improvement advice.

2. An SEO audit can help to reverse past SEO strategies by providing valuable decision-making information on what must be done to fix your website’s current issues.

3. An SEO website audit, above all, can show solid, concrete metrics for what your website absolutely needs to work on.

Now that you know how an SEO audit works and why it’s important to use for your website, you understand how an audit ensures that your company’s SEO initiatives are well-validated and worth the investment.  At the AD Leaf Marketing Firm, we specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy with our SEO services in Melbourne FL.

seo services

How Does Structured Snippets Work and Why It’s Important

Posted on | by Craig Fox
Marketing, Search Engine Optimization

If you have read our posts on the topic of Search Engine Optimization, there is no question that implementing up-to-date SEO services and strategies for your website one of the most important things you can do to rank high in the search engines. If you’re a business that’s looking to increase sales and revenue in the long term, SEO should be your number #1 source for gaining quality traffic. Although there are many ways to optimize your website, there are certain aspects of SEO that hardly anyone mentions. That aspect is using Structured Snippets for your SEO content. In this post, we want to provide you the amazing benefits that structured snippets can help your website “structure” your content to gain new customers.

Structured Snippets Help To Gain The Attention of Your Potential Customers

The first benefit that structured snippets have to offer is to help gain the attention of your potential customers who are actively searching for keywords that relate to your business. For example, let’s say there’s a business website that publishes content titled “We Help Generate 100 leads in 30 Days through Instagram: Here Are 10 Tips How We Did It”. At the bottom, there’s a summary that gives you a short consensus of the content. According to 2019 reports and surveys, it has been estimated that the CTR (click through rate) can be increased up to 20-30% when a business uses structured snippets for their SEO content. Through reading the stats, it’s a no brainer that you should also use structured snippets for your content.

Structured Snippets Help Potential Customers Find Specific Content They Are Searching For

The second benefit that structured snippets are so important is because they help potential customers find the exact and specific content they are searching for. When users are searching for certain keywords, their number #1 goal is to find specific, high-quality content in the shortest amount of time. When they find your SEO content, it further entices them to become your customer for you have proven you are an expert and authority in your field.

Structured Snippets Help Google Understand Your Content

Lastly, making use of structured snippets for your content ensures Google that it is capable of knowing as well as understand the kind of content you are publishing on your website. Even though Google states that using structured snippets doesn’t assist in ranking your website high in the search engines, we believe using structured snippets in addition to other SEO services and strategies can certainly boost your traffic as well as convert it.

Conclusion

Now that you know how structured snippets work and why it’s important to use for your website, you understand how it can be efficiently put to use with minimal time and investment. We believe there is no point in ignoring the importance of structured snippets help you gain more customers which will then lead to sales, revenue, and above all, profit. At the AD Leaf Marketing Firm, we specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy with our SEO services in Melbourne FL.

ppc in melbourne fl

Which One Is Better For Businesses? SEO vs PPC in Melbourne FL

Posted on | by Craig Fox
Marketing, Search Engine Optimization

So you have built your website for your customers to purchase your goods and services. We applaud you for making this first step. However, the next and most important step you should be asking yourself is how are you going to market your business online. Should you use SEO (Search Engine Optimization) or PPC (Pay Per Click) Management (e.g.Google Ads and Bing Ads)? If you’re in the proper mindset of which traffic source you should to invest your time and money, keep reading. In this article, we’ll list the pros and cons of SEO and PPC in Melbourne FL and which traffic strategy would be the perfect fit for your business.

Pros and Cons of SEO

SEO, or Search Engine Optimization, is a technique that allows your website to be ranked high on the first page when somebody types in a keyword or keyword phrases in the search engines. Google, Bing, and DuckDuckGo are perfect examples. When it comes to implementing SEO strategies to a website, it usually takes quite a bit of time for the search engines to crawl, index and rank your web pages and content high.  The key of SEO is “Link Building”, which is a technique to create high-quality links from as many websites as possible, internally and externally.   Google loves links from high quality and trustworthy sites and because of this, you or an SEO Specialist need to constantly put continuous effort to find and build links for your websites.

Although the SEO process is extremely time-consuming, in the end, such efforts will be very rewarding because the traffic you will gain from SEO will be free.  Also, studies show that people have more trust when they are searching for keywords and phrases instead of clicking on ads, which brings to us to…

Pros and Cons of PPC

As explained previously, while an SEO strategy will take some efforts in order to get a remarkable result for your website, PPC offers an immediate response compared to SEO.  Here is how PPC works. You agree to pay Google a certain amount in order to have your ads posted when people are searching for a keyword or phrase that are related to your business.  However, PPC can be tricky because you need to have your landing page, keywords, and ads optimized and matched together perfectly in order to get a high “quality score”.  If you get a high quality score from your landing page, ads, and keywords, this means you will get a lower cost per click plus a  high ad position.  Because a search engine like Google does not expose their ranking algorithm to the public, testing and optimizing your keywords, ads and landing page on a consistent basis is a must.  In other words, you will spend some money but that money may not get any real returns until your ads are properly tested.

So Which One Is Best For Your Business? SEO or PPC

Rather than choose either SEO or PPC, do you think you can go for both? Actually, using both SEO and PPC can leverage the power of those techniques.  When you try to rank high with a keyword, you can test the result with PPC first and see if it will give you the desired outcome from your budget.  If the result turns out well in your favor and you see some potential, we recommend to not hesitate to perform SEO for that keyword on your website.  By doing this you will not waste your effort of optimizing your website with a particular keyword that does not convert visitors to customers. However, if you do not have a substantial budget and your industry is highly competitive, PPC should not be part of your traffic strategy and instead you should go for SEO.

Conclusion

Now that you know the pros and cons of SEO and PPC, it is important for you to know which strategy is best for your business and if you have the marketing budget to sustain both. For more information about the benefits of SEO and PPC  in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

Using Google Ads PPC Campaigns For Businesses

Posted on | by Craig Fox
Marketing, Pay Per Click

Google Ads Management Melbourne FL

Although there are many businesses launching their websites online on a daily basis, digital advertising has certainly become more competitive. However, through the use of Google Ads, it is much easier to market your products and services to a vast amount of people. Everyone, including the baby boomers, uses Google to search for information, products, and services online and you want to be the business that comes up first in the search results to market to them. What better way to reach your targeted audience fast by using Google Ads platform. If you, as a business, are not using Pay Per Click (PPC) campaigns to market your products and services, we believe you are doing yourself a disservice. In this post, we would like to show why you should use Google ads for your business.

Google Ads Helps To Increase Leads and Customers.

If you set up your PPC campaigns correctly and visualize what keywords your potential customers are searching for, there’s a great chance they will see your ad on the first page of Google and inquire about your products and services. For example, if you’re a plumbing business, you can set up your campaign for customers who are looking for emergency plumbing repair. By adding buyer keywords into your campaign, this can help to increase your leads from customers looking for that particular service.

Google Ads Is A Flexible Platform

With Google Ads, you can set up your daily budget and bids to whatever your heart desires. Also, if you know who’s your buyer persona for your products and services, you can set up your campaigns in a manner that specifically targets them. For example, let’s say again you’re a plumbing service company in Chicago, Illinois and you’re looking to target people who live in certain zip codes the local area. You can add the zip codes of your choosing into Google Ads which can help you to better target them while simultaneously using your daily budget and bids wisely.

You Can See Fast Results With Google Ads

Even though we believe all businesses should use SEO for their websites, it is, however, a long-term strategy. With Google Ads, you can see immediate results once you’ve optimized your campaigns with the correct ads and buyer keywords and it goes live. Once you let your campaigns run for a week, you can see the data that the platform gives you and you make adjustments along the way.

You Can Find Out More About Your Market

Gone are the days where you had to use traditional methods like sending out flyers and postcards to find potential customers. With the internet in full force, using those methods are very costly because everyone is essentially online using their smartphones to find information, products, services, and solutions to their problems. With an optimized Google Ads campaign, you can be right in front of your market and the good news is you only pay when someone clicks on your ad and not because it’s being shown during the day and night.

Now that you know why a Google Ads campaign is right for your business,  let the AD Leaf Marketing Firm help your company get on track by setting up successful PPC campaigns in Melbourne FL! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of Google Ads, Bing Ads, and other advertising platforms in Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

Voice Search SEO

Voice Search SEO For Local Businesses and Why It’s Important

Posted on | by Craig Fox
Marketing, Search Engine Optimization

It is 2019 and right at this very moment, almost everyone has access to a smartphone.

In reality, this is great news for businesses because they can now target a wide scope of people of all ages and demographics who would be interested in their goods and services.

According to Blue Corona, 55% of the teens use voice search on a regular basis and 56% of adults actually enjoy using voice-based search (which essentially makes them feel tech-savvy).

Because of Artificial Intelligence and Machine Learning becoming more sophisticated, voice search queries can be certainly helpful when others are multitasking, on the go or driving on the highway.

In the future, voice-based searches will become very popular and local businesses will need to find a way to have their websites to implement it for SEO.

So the question is why voice search SEO is important for local businesses? Let us give you a few more reasons.

Voice Search SEO Can Boost A Local Business’ Prominence

Like we mentioned earlier, businesses will need to have voice search implemented for the search engines as part of their SEO strategy.

Besides being used for discovery and informational queries, others would like to know if the businesses they are looking for is relevant.

Of course, this is where up-to-date SEO techniques will come into play.

Also, you want to make sure current and past customers are giving you positive reviews.

Here’s why.

For example, if someone does a voice search for a particular service and your business has an average of 3 stars out of 5, there is a good chance your business will not pop up on the first page.

So having a tremendous online reputation, positive reviews and an excellent SEO strategy is a must if people are going to use voice search.

It Can Help With A Local Business Website Structure & Content Marketing

When a business has a website and is looking to build a content marketing strategy for voice search SEO, they should imagine being in the customer’s position on what questions they may ask.

In marketing, we follow a customer journey cycle which consists of these terms:

  • Awareness
  • Interest
  • Evaluation
  • Purchase
  • Customer Support
  • Loyalty

You can read this article from For Entrepreneurs for better clarification about the cycle.

Essentially, you want to write amazing content that can help your customers come to buying decision.

If they are using voice search SEO, you need to be that business that can answer all of their questions and objections as to why they need your products and services.

Combined with high-quality content and voice search optimization, this can help you as a local business be found on the first page of Google.

Conclusion

As digital and SEO marketing professionals, we keep close taps in the industry to help future-proof our client’s website and we see that voice-based queries will become second nature.

We hope we’ve informed you why voice search SEO for local businesses will be important as the years go by.

For more information about the benefits of SEO techniques for your business, please contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

SEO Melbourne FL services

Why Your Business Needs SEO Melbourne FL Services?

Posted on | by Craig Fox
Marketing

Let’s go back to the ’80s and early ’90s. Back then, you had to go through the yellow pages to find a local business for a service/product you were searching for.

You had to call the business for the service or product that you were looking to find and then head over to the business if services/products were available.

Now let’s fast forward presently to the year 2019.

As you know, going through the yellow pages to find the number of a local business is a thing of the past.

We now have this nice, little invention called a smartphone where the majority of the population can easily find any type of information at their fingertips.

As a local business, it is not an option to build a website.

In the digital and information age, where things are moving at such a rapid pace, having an online presence is now mandatory.

However, even though building a website for your business online is a tremendous start, it does not end there and this is where many small businesses usually falter.

They believe once their website is built, the traffic will increase automatically to their platform and the money will come rolling in.

Big mistake!

They haven’t learned how to market their website and how to optimize it with SEO (Search Engine Optimization) techniques.

If you’re building your website where you want your potential customers to find and call you for your products and services, you cannot treat your website like it’s a “business card”.

You have to put in the work to optimize your website with SEO so your customers can easily find you in the search engines i.e Google and Bing.

In this post, the AD Leaf Marketing Firm will give you our reasons why your business needs SEO Melbourne FL Services if you are building your business online for the long term and to out-market your competition.

Why Your Business Needs SEO Melbourne FL Services?

Consumers Are Searching Online

According to this article, over 70% of consumers search online for products and services before they buy.

What does this tell you?

It means that consumers are becoming intelligent because they are better informed all because of the power of the internet.

The business that has the right content and information that solves the consumer’s problems will win their trust as well as their business.

Having well-constructed content and an SEO-optimized website can certainly help increase your business’  traffic and to land new customers.

Having an SEO-Optimized Website Is A Long-Term Asset

Many local businesses tend to focus on PPC (Pay Per Click} campaigns to reach new clients.

Although we agree that launching a PPC campaign is beneficial for your business, it can be expensive if you don’t have a substantial budget.

With SEO, you are building an asset that can last you long-term.

Think of your business like growing a garden.

To have your crops grow, you have to water and nurture it on a consistent basis.

This same concept applies to building your website with SEO.

By writing awesome content and optimizing your website with effective SEO techniques, you’ll build up your website so it drives more and more customers to your business.

Your Competitors Are Building Their Website

This is the number one reason why your business needs SEO.

If your competitors in your local area are implementing SEO to their website and you’re not, your business will end up on the losing end.

When it comes to SEO, you want your website to end up on the first page of Google for your relevant keywords and long-tail phrases.

By not using SEO, you will lose potential leads and customers by your competitors who are smart enough to hire professional SEO specialists to assist in increasing their traffic and their income. Don’t let this be you.

Conclusion

Now that you know why your business needs SEO Melbourne FL services, you are wise enough to know that not only having a website will help your customers find you, but it needs to be SEO-optimized if you want to out-market your competition in your local area.

If you, as a business, are in need of SEO Melbourne FL services and you don’t have the time to do this yourself, contact The AD Leaf Marketing Firm where our professional SEO specialists will perform effective SEO Melborune FL techniques and strategies to help your business and website get to the first page of the search engines which will lead to new customers and increased revenue.