Category: Search Engine Optimization

So you have built your website for your customers to purchase your goods and services. We applaud you for making this first step. However, the next and most important step you should be asking yourself is how are you going to market your business online. Should you use SEO (Search Engine Optimization) or PPC (Pay Per Click) Management (e.g.Google Ads and Bing Ads)? If you’re in the proper mindset of which traffic source you should to invest your time and money, keep reading. In this article, we’ll list the pros and cons of SEO and PPC in Melbourne FL and which traffic strategy would be the perfect fit for your business.

Pros and Cons of SEO

SEO, or Search Engine Optimization, is a technique that allows your website to be ranked high on the first page when somebody types in a keyword or keyword phrases in the search engines. Google, Bing, and DuckDuckGo are perfect examples. When it comes to implementing SEO strategies to a website, it usually takes quite a bit of time for the search engines to crawl, index and rank your web pages and content high.  The key of SEO is “Link Building”, which is a technique to create high-quality links from as many websites as possible, internally and externally.   Google loves links from high quality and trustworthy sites and because of this, you or an SEO Specialist need to constantly put continuous effort to find and build links for your websites.

Although the SEO process is extremely time-consuming, in the end, such efforts will be very rewarding because the traffic you will gain from SEO will be free.  Also, studies show that people have more trust when they are searching for keywords and phrases instead of clicking on ads, which brings to us to…

Pros and Cons of PPC

As explained previously, while an SEO strategy will take some efforts in order to get a remarkable result for your website, PPC offers an immediate response compared to SEO.  Here is how PPC works. You agree to pay Google a certain amount in order to have your ads posted when people are searching for a keyword or phrase that are related to your business.  However, PPC can be tricky because you need to have your landing page, keywords, and ads optimized and matched together perfectly in order to get a high “quality score”.  If you get a high quality score from your landing page, ads, and keywords, this means you will get a lower cost per click plus a  high ad position.  Because a search engine like Google does not expose their ranking algorithm to the public, testing and optimizing your keywords, ads and landing page on a consistent basis is a must.  In other words, you will spend some money but that money may not get any real returns until your ads are properly tested.

So Which One Is Best For Your Business? SEO or PPC

Rather than choose either SEO or PPC, do you think you can go for both? Actually, using both SEO and PPC can leverage the power of those techniques.  When you try to rank high with a keyword, you can test the result with PPC first and see if it will give you the desired outcome from your budget.  If the result turns out well in your favor and you see some potential, we recommend to not hesitate to perform SEO for that keyword on your website.  By doing this you will not waste your effort of optimizing your website with a particular keyword that does not convert visitors to customers. However, if you do not have a substantial budget and your industry is highly competitive, PPC should not be part of your traffic strategy and instead you should go for SEO.

Conclusion

Now that you know the pros and cons of SEO and PPC, it is important for you to know which strategy is best for your business and if you have the marketing budget to sustain both. For more information about the benefits of SEO and PPC  in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

Every SEO specialist knows 301 redirects are necessary from time to time. But are they affecting your other search engine optimization efforts?. 301 redirects could be slowing down page load time or possibly sending search engine crawlers on a windy road to nowhere. 301 redirects can be important for certain cases like you renamed a page on your website so you need to redirect all the old links to the new one? Or maybe you put your blog into a subdirectory? While redirects are helpful, all redirects carry a degree of risk for SEO, not just 301 redirects. Any type of 300 redirect even canonical redirects carry a certain amount of risk. At The AD Leaf, we are specialists in finding out why your website isn’t ranking as well as it should be which helps your SEO in Melbourne FL. Here are three ways that redirects could be hurting your SEO efforts.

Redirect Chains

A redirect chain is a series of redirects that go from one URL to another, forcing people and search engines to wait until there are no more redirects to step through. It’s also important to acknowledge how this would drastically increase page load time and decrease the quality of your site to search engines. A single redirect already has an impact on your websites load time. Now add to that the fact that some redirects may be going through multiple redirects just to call one URL. It’s common for 301 redirects to stack up over time if your dev team isn’t properly communicating with each other. Maybe you created one to fix a spelling mistake in a URL slug, then your co-worker created one because the changed the slug completely, and then a few months later another one gets added because the blog section was switched to a subdirectory like www.yoursite.com/blog. Wow, that’s 3 redirects which is 2 more than what’s necessary.

Unnecessary Redirects

Websites tend to collect 301 redirects over the years, and no one really thinks too about cleaning them up because “it’s not hurting anything”. Well, that’s where you’re wrong, when your .htaccess file starts to grow because of redirects, your load time suffers significantly. Each time a URL is called by a web browser or search engine crawl bot, every single one of those redirects is checked to see if it matches the requested URL and if it needs to be redirected somewhere else. The absolutely kills your load time and tremendously hurts your SEO rankings.

Redirect Loops

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. What this does is causes an infinite loop of URLs redirecting to each other continuously until your web browser eventually gives up and errors out. The same thing goes for search engine bots that crawl your website, they will eventually give up and stop crawling your website which decreases your domain authority and severely hurts your SEO rankings.

Redirects can be helpful but can be extremely dangerous when it comes all that hard work you put into your SEO efforts. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking and correcting all those harmful 301, or even the dreaded 302, redirects. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

It is 2019 and right at this very moment, almost everyone has access to a smartphone.

In reality, this is great news for businesses because they can now target a wide scope of people of all ages and demographics who would be interested in their goods and services.

According to Blue Corona, 55% of the teens use voice search on a regular basis and 56% of adults actually enjoy using voice-based search (which essentially makes them feel tech-savvy).

Because of Artificial Intelligence and Machine Learning becoming more sophisticated, voice search queries can be certainly helpful when others are multitasking, on the go or driving on the highway.

In the future, voice-based searches will become very popular and local businesses will need to find a way to have their websites to implement it for SEO.

So the question is why voice search SEO is important for local businesses? Let us give you a few more reasons.

Voice Search SEO Can Boost A Local Business’ Prominence

Like we mentioned earlier, businesses will need to have voice search implemented for the search engines as part of their SEO strategy.

Besides being used for discovery and informational queries, others would like to know if the businesses they are looking for is relevant.

Of course, this is where up-to-date SEO techniques will come into play.

Also, you want to make sure current and past customers are giving you positive reviews.

Here’s why.

For example, if someone does a voice search for a particular service and your business has an average of 3 stars out of 5, there is a good chance your business will not pop up on the first page.

So having a tremendous online reputation, positive reviews and an excellent SEO strategy is a must if people are going to use voice search.

It Can Help With A Local Business Website Structure & Content Marketing

When a business has a website and is looking to build a content marketing strategy for voice search SEO, they should imagine being in the customer’s position on what questions they may ask.

In marketing, we follow a customer journey cycle which consists of these terms:

• Awareness
• Interest
• Evaluation
• Purchase
• Customer Support
• Loyalty

You can read this article from For Entrepreneurs for better clarification about the cycle.

Essentially, you want to write amazing content that can help your customers come to buying decision.

If they are using voice search SEO, you need to be that business that can answer all of their questions and objections as to why they need your products and services.

Combined with high-quality content and voice search optimization, this can help you as a local business be found on the first page of Google.

Conclusion

As digital and SEO marketing professionals, we keep close taps in the industry to help future-proof our client’s website and we see that voice-based queries will become second nature.

We hope we’ve informed you why voice search SEO for local businesses will be important as the years go by.

For more information about the benefits of SEO techniques for your business, please contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

Any discussion about search engine optimization will bring up the topic of page content and how important it is for SEO. Page content is a huge component for increasing your SEO rankings. The internet is just a vast library of information that search engines like Google and Bing need to index and catalog so they can display the information you need when you need it. Search engines are always craving new and fresh content. These search engines have an extremely difficult job because with all this information, they need to work harder to filter out irrelevant or inferior content. If they don’t do this then they lose trust from their users.

In the beginning for search engines, a website’s content didn’t really matter. Keyword stuffing your page and submitting your site to global link directories was all you needed to get your site to rank for your target keywords. Search engines today see this tactic as spam and will penalize your rankings for it as an attempt at keeping these spam tactics out of their index. One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content.

 

Quality AND Quantity

If your page content is well-written, informative, and optimised with key words and phrases seamlessly blended into the content, you’re taking the proper steps to improving your SEO. The other factor for page content is quantity. SEO is an ongoing process, and your website isn’t any different. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. You need to produce regular, shareable content to support your other pages and keyword phrases and keep visitors coming back. You need to do this with the aim of increasing traffic to your website and turning visitors into conversions.

 

Share It

It seems like everyone from your grandmother to your neighbors dog is on social media now, and businesses aren’t any different. They are learning how to tap into this fantastic opportunity that can potentially reap huge rewards. Quality website content has a much higher chance of being shared and reaching a larger audience than irrelevant or spam filled content. Providing your visitors with quality content will help increase your page authority to search engines. Also by doing this you are also increasing the chances that visitors will share your website on social media, or link back to your page on their own blog post. Old methods of link building included submitting your website URL to dedicated link directories for the purposes of search rankings. This method is not only deprecated, but it can lead to your website being heavily penalized by Google. These days, search algorithms favor natural link building which can be achieved by sharing quality content on social media sites.

Since page content become such a crucial factor in search rankings, writing fresh page content is a must and understanding how important it is will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Long-tail keywords are longer and more specific keyword search phrases that people are more likely to use when they’re getting closer to purchasing a product or service. These phrases are a little bit counter-intuitive at first, but they can be hugely valuable if you know how to use them.

The SEO in Melbourne FL competition is fierce. It is much easier now to rank for long tail keywords than for more common keywords, because fewer websites are trying to compete for these search terms. This is because the longer and more specific search terms are, the easier they are to rank for. Focusing on a group of long tail keywords will result in a great deal of traffic altogether. With the rise in smart home devices, people are using their smart home devices to search the web using voice searching. These type of search keywords are usually long phrases that are similar to a sentence.

Utilizing long-tail keywords is simply a matter of establishing a better line of communication between your business and the potential clients who are already out there and actively shopping for the product or service you provide. For example, if you’re company manufactures and sells desks, the chances of you ranking high for an organic search for “Desks” are extremely slim because there is too much competition for that keyword. But if you specialize in a certain type of desk or certain materials then keywords like “cherry wood L shaped computer desk” are going to reliably find those consumers looking for exactly that product.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more generalized one like “desks”, but the traffic you do bring to your website will be more committed and focused on buying your product or service which will more likely lead to a conversion. Competition for shorter keywords will be much more fierce and your return on investment can be low. By intelligently implementing long-tail keywords, you will be attracting exactly the audience you’re looking for, giving you a much higher return on investment proportionally.

Some markets are more competitive and can be extremely hard to rank in with larger companies dominating the search results. These companies have a very large budget to spend on marketing and SEO. You will be unable to compete on a small budget in a market like the furniture industry using broad search terms like wooden desk. If you have your mission clear, you should be able to define what makes your product or service stand out in your specific market. You should be able to find your niche and you should use your mission in order to start ranking. Taking the example of desks with a L shape made out of cherry wood would mean that you should focus on the less competitive term “cherry wood L shaped computer desk”. Again, use words that are used by your target audience and avoid difficult terms.

With keyword rankings getting more competitive, creating new strategies for SEO in Melbourne FL is a must. We are specialized is this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.